Disscussing The Advantages Of Effective Communication Information Technology Essay

Disscussing The Advantages Of Effective Communication Information Technology Essay The communication plays a vital role in the business. The effective communication brings the effective advantage and benefit to the company. Normally in business, the communication is very much essential for getting in touch with the other company. In a business, there are many communication channels are available to communicate with other companies. The traditional communication channel, such as letters can also be used for the business communication. But the tradition communication channel is very slow. But nowadays the modern communication channels makes the business communication very attractive and very quick. This assignment tries to show the importance of the communication channels in the context of change in the business. The research is carried forward to show the best communication media for the business. Many authors have viewed that direct communication is best for the business. In Direct communication, there will no loss of information or message. Many authors suggest that direct communication is best and the suitable method for business in the context of change. But with the growth of Information technology, the modern communication media is widely used in all the companies. The modern communication channels are very fast. So many people are preferring the modern communication channels. The traditional communication channels such as Letters becomes very less effective comparing to the modern communication channels. DEFINITION OF EFFECTIVE COMMUNICATION The Business Communication is also simply called as Communication. The communication is the process that performs the following: Sending and Receiving Official messages. Exchanging the information, thoughts, ideas and emotions of the people. The communication is mainly used for the purpose of marketing the product. It uses the communication channel for transfer the information. Advantages of Effective Communication: It is mainly used for accomplishing shared understanding. It stimulates others peoples to take necessary actions to accomplish the goals and objective. It directs the flow of information from one people to another in a business. This helps the people to overcome the barriers in the business. The channels information helps to encourage people to think about the creativity and innovative techniques. General Forms of Communication Conversation communication Small group communication Large group communication TYPES OF COMMUNICATION Communication on the basis of Communication Channels. Communication on the basis of Styles and Purpose. TYPES OF COMMUNICATION ON THE BASIS OF THE COMMUNICATION CHANNEL The Communication are of two types. They are as follows. The Verbal Communication The Non-Verbal Communication The Verbal Communication The Verbal Communication is related to the written and the oral communication. The oral communication means, it is the spoken words in the communication process. The oral communication are of two types. They are face-to-face or direct communication and the communication over the telephone or voice chatting(indirect communication). The written communication is of through writing the letter through email or traditional letter writing way. Success of the written communication is depends upon the style and attractive presentation of the letter. Normally in business, email is mainly used for the communication purpose. The Non-Verbal Communication The Non-Verbal communication means the body language of a person. It includes posture, gesture, and body movements of a person. The non-verbal communication an also be presented in the form of graphical presentations, signboards etc. While communicating, face expressions, hand gesture, body posture can convey the emotions of a person. TYPES OF COMMUNICATION ON THE BASIS OF STYLE AND PURPOSE The Communication are of two types. They are as follows. The Formal Communication The InFormal Communication The Formal Communication The formal communication means, the communication carried down in a structured format. The formal communication can be used mainly for conducting official meeting, conferences, writing memos and letters etc. The formal communication is follwed by each and every company. In communication in company belongs to formal communication. The InFormal Communication The Informal communication means, the communication carried down between the friends and the family members in an unstructured way. This type of communication does not follow the rules and guidelines. It does not have any time limitation COMMUNICATION CHANNELS In the company, people are using the following type of communication channels for exchanging the confidential and official informations. They are as follows: E-mail Communication Letters Communication Voice chat or telephone Communication Face-to-Face Communication E-mail : This is the fastest means of communication. Nowaday people using email for their business. Letters : This includes memos, letters etc. This is the traditional communication methods. Voice chat or telephone: This is the voice converstaion over the phone or voice chat over the internet to communicate with the other company. Face-to-Face : This type of communication takes place in general meetings, interview. This is a type of direct communication. In the companies, these communication channels are mainly used for the business. REPORT REGARDING THE SCENARIO In this scenario, the company is decided to dismiss the employees for the purpose of reducing the operatinal cost. The best communication strategy to convey this bad news to the employees is through the email or through direct communication. The company people can also arrange for a meeting, in that meeting they can say obout the dismissal of the employees by communicating with them calmy and the reasons for dismissal. The persons who conveys the message should have good interpersonal communication skill. So that the person can convey the bad news to the employee without hurting them. MANAGERIAL COMMUNICATION IN THE CONTEXT OF CHANGE The mangement can follow the above said communication channels in their business. Mostly the best strategy for the business communication is through email, phone, voice chat and the direct communication. With the growing technology, many company are using video conferencing in their business. But it is not followed by all the companies. FINDINGS The modern communication system becoming very eminent and attractive. This modern communication system will flourish rapidly in the business. The developing companies can use this above said communication channels in their business. Using this communication channels, the management can handle the situation effectively and efficiently in the above said scenario. RESEARCH METHODOLOGY The secondary research is used in this study. The literature was viewed to analyse how Business Communication plays a vital role in the companies. The important executives in the organization should know about all of these communication channels. Then only the company can run the business smoothly. The Email communication channel is very useful in the companies. Many authors viewed that while writing business email, the executives should follow standard business email writnig styles. The business communication is very essential for the maangement in the context of change. CONCLUSION Thus the Communication occupies an important position in the company. With out communication channels, the company can not the run business smoothly. The communication channels are developing, dynamic and multi-disciplinary activity. The traditional communication channels are also used by many companies. With the growth of Information technology, nowadys the companies are using video conferencing for their business. Therefore, the excellence in business communication brings ultimate and attractive benefits to the company.

Issues of Youth in Pakistan

ISSUES FACED BY YOUTH IN PAKISTAN Youth, in this era of modern technology, is facing problem all over the world. But especially in developing countries of the world like Pakistan our youth is helpless and are growing up without clear goals and ideals. Of the 15 largest countries in the world in terms of population size, Pakistan has the largest population of the youngest people. In one’s mind this question may arise whether such a large population be regarded as a burden or an asset for country. But in my view such a large population could prove itself an asset towards the country.This demographic situation provides our Pakistan’s youth with an extra ordinary opportunity that because of such a large young population our country could compete even with the developing countries of the world, then how could this population be designated as a burden. Particularly when we talk about the young people of Pakistan then we will get to know that our youth counter through number o f issues from their education period up till their settlement in life. Hardest of all the time is the duration of their career making. Unemployment is the major issue confronted by our youth. Today 12% of our youth is unemployed.Most of the educated students such as degree holders of Bachelors and Masters have no value in national or international market now. These unlucky guys are delivering pizzas and doing other door to door services. Some of them are so unlucky that they don’t even get such kinds of job too. Another prejudice being done every day to our youth is favoritism. It is processed in every organization of our country from lowest to highest level. Students who belong to any political parties or are far relatives of any high post officials they get job easily within few hours without any struggle.Although they are impotent for that job, and because of this brilliant students are deprived of their right. Another problem being faced by our youth is flawed education s ystem in our country. There is no unification in education system. 3 to 4 systems are running at a parallel level. Students of private educational institutions such as NUST and LUMS are being taught entirely in different way as students of government institution are taught. Most of the students are misfit in their positions. They are not satisfied with their careers and jobs. Those who wanted to become engineers they are in medical colleges and vice versa.The reason behind this is improper education counseling. They are not guided properly and many of them are enforced by their parents to join particular field. In developed countries students are being counseled after regular intervals for their better future but there is no such system in our country which could recognize the true talent of our own students. Our youth has lost its identity. Western and Indian culture has submerged gradually deep in our roots and are targeting our youth. They are easily targeted because they are far away from their own religion and culture and due to this they are lost in the blind end of street.Dilemma of our youth is that they are talented and are capable enough to compete with the students of other countries but they are getting no chance to show their inner talents. Their talent is not being utilized in proper way. Their energies are used by political parties for their own sake. Negative role of media is another factor which is exploiting our youth. Youngsters are running in a race to copy the latest fashion as soon as possible. For this youngster especially young girls waste several hours in watching channels such as STYLE 360 to keep an eye on latest fashion. To look cool they smoke, drink wine etc. nd all this they learn by media, imitating their favorite TV actors. Computers and mobile phones instead of using them in a positive way they are being used to boast off. Message packages and late night packages provided by different phone companies like TELENOR, UFONE, WARID , JAZZ etc. and our youth instead of concentrating on their studies they are involved in such activities talking and texting all night and sleeping at day time during the class which in the end affect their grades. All of these problems are leading towards the mother of all problems which is FRUSTRATION.Our youth is frustrated because of poverty, unemployment and injustice to them in society. Consequence of this is abundantly drug usage, suicide attempts, terrorism in some cases, rape and increase in crime rates. Depressed youngsters indulge themselves in unhealthy activities which not only harm the society but themselves too. They are either captured by corrupt company of gangsters or they themselves inhabit the company of bad boys who entangle these depressed one’s and spoil their whole life. And if he is the sole earner of family then we could imagine the destruction of lives of his whole family.In this whole scenario youth need health resources, awareness, time for relaxa tion and affordable healthy entertainment but we are lacking all these things. Our youth should be engaged in such activities which enhance their talent and also contribute towards the development of country. Ministry of youth affairs take such initiatives so that youth is benefited in some way or other. But if the government properly support youth as in developed countries then we will gradually see the progress in economy of our country which will ultimately lead us to prosperity. INSHALLAH.

Louis Menand’s Three Theories Essay

More people than ever before are attending college due to the endless opportunities that it provides. Louis Menand, a college professor and the author of â€Å"Live and Learn: Why We Have College,† explains the meaning of college through three theories that have been developed. Theory 1 supports the idea of the sorting-out process that separates the highly intelligent from the less intelligent. Menand’s second theory explains that college provides opportunities for developmental growth, personal growth, and teaches individuals about the world around us. These are valuable lessons that will not be learned anywhere else. Theory three supports the idea of people attending college to specialize in a specific vocation. I am a firm believer in Menand’s second theory. I believe that college should enlighten students in various ways to make for well-rounded members of society, that college leads individuals to the path of self discovery, and everyone should have an oppor tunity to attend college. While it is true that some college students would rather specialize in certain criteria that only relates to their career path, I believe that college should educate and enlighten students in various ways to make for well-rounded intellectuals. Menand’s second theory is a democratic perspective, which gives students the opportunity to be exposed to numerous topics, which will broaden one’s knowledge. Attaining basic information will stifle student’s developmental and personal growth. College provides students with a broader experience compared to vocational or trade schools. Even though taking a Humanities class may seem like a complete waste of time, I can prove that it has its advantages. Taking these classes will provide a greater understanding of society and how we fit in it. It will also teach students how to think critically, and allows one to explore opportunities before settling in a field that may not be suitable. Expanding the mind and learning more than the basics will shape students into intelligent beings, as well as making room for personal growth. Through my experience, college continues to give me the opportunity to grow and has shaped me to become independent –minded. I soon came to realize what I am capable of achieving, and have also been able to make improvements. For instance, when I first started attending college I realized how different the teaching methods were compared to that of high school. Since the work load was more intensive, I had to learn how  to manage my time according to my own capabilities. I learned how to prioritize, and managed to balance my academics, part-time job, and social life successfully. This transition shaped me to become a well-rounded, independent intellectual. Being a strong supporter of Theory 2, I am a firm believer that college allows for an individual to explore endlessly and also helps one find their path to self discovery. Attending an Ivy League University puts limitations on the freedom of finding the path to self discovery. It does not allow a student the freedom to explore a wide variety of opportunities while simultaneously limiting the freedom of personal growth. Some students that attend these schools are anxiety ridden due to the pressure of earning high grades and graduating at the top of their class. Being a teacher and through observation, I have come to the conclusion that those that take most from their experience and read in-between the lines are those that truly succeed. A college degree ultimately is not the end product of being an accomplished individual. A college degree is a stepping stone into the harsh reality of our society today. According to Theory 1, â€Å"it doesn’t matter which courses students take, or even what is taught in them, as long as they’re rigorous enough for the sorting mechanism to do its work† (Menand ). The filtering process which sorts the more intelligent from the less intelligent does have certain short-term advantages, but what long-term advantages does this have? It would be beneficial to be intelligent and obtain life skills that will help further a future career. If the materials that are being taught are not absorbed, then it is not worth investing endless amounts of time and money just to earn that A and walk away with a degree that ultimately does not mean anything. It is important to take the most from the experience that college provides. I have become a successful teacher due to the opportunities that I have had that led me to self discovery. Theory 2 provides the opportunity for anyone to receive an education. Giving everyone a shot at success and the chance to go to school to earn a college degree opens the door for endless opportunities as well as better options in life. Our economy has made a huge transition over time from being a manufacturing economy to an economy based on knowledge and skill. If knowledge and skill is not acquired than the chance at becoming successful and living comfortable is close to impossible. Having the opportunity to go to college opens the door for new and better ideas, it allows for questions to be asked and answers to be found, and it also provides developmental and personal growth. I agree when Menand says, â€Å"It’s a way of producing a society of like-minded grownups.† It is important for everyone to have an equal opportunity to attend college to make for a better society. College gives students endless opportunities. During this time, students are able to grow and develop academically and individually. It also provides students with an experience to learn about the world around us. When students take most from their college experience, I believe this makes for a happier, accomplished, and successful individual. Everyone deserves an equal opportunity to go to college, to grow into a well-rounded, intelligent member of society. These are all important fundamentals that need to be learned and what better place to learn them than in college. Who would not want to take the most from any experience?

Conflict management in the workplace - Free Essay Example

Sample details Pages: 4 Words: 1339 Downloads: 3 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Conflict Management in the Workplace Introduction Conflict management in the workplace is an issue that every leader, manager, or employee has to deal with at one time or another. The basics of conflict management include improving communication, teamwork, and a systematic approach to solving the disagreement. This paper explores various techniques that can be utilized to manage conflict in the workplace. Workplace Conflict Management Conflict is defined by Hellriegel, Slocum and Woodman as the process in which one party perceives that its interests are being opposed or negatively affected by another party (p. 362). Sometimes conflict that be a positive force within an organization, while at other times it is a negative force. Don’t waste time! Our writers will create an original "Conflict management in the workplace" essay for you Create order An example of conflict as a positive force is that the creation and resolution of conflict may lead the company to constructive problem solving. It may also lead people to search for ways of changing how they do things. The conflict resolution process can ultimately be a stimulus for positive change within an organization (Hellriegel, Slocum and Woodman, p. 364). However, conflict may also have serious negative effects on an organization. For example, conflict may divert efforts from goal attainment or it may deplete resources (particularly time and money) (Hellriegel, Slocum and Woodman, p. 364). Conflict also may negatively affect the psychological well-being of employees and cause stress (Hellriegel, Slocum and Woodman, p. 364). Indeed, conflicting workplace ideas may lead to anger, tension, and anxiety. Deep and lasting conflicts that continue without conflict management may even lead to violence between employees and others (Hellriegel, Slocum and Woodman, p. 365). Therefore, it would be fair to say that conflict may sometimes be advantageous and at other times destructive. Workplace managers must be sensitive to the consequences of conflict. These consequences range from negative outcomes (such as loss of skilled employees, sabotage, low quality of work, stress and even violence) to positive outcomes (such as creative alternatives, increased motivation and commitment, high quality of work, and personal satisfaction) (Hellriegel, Slocum and Woodman, p. 365). Conflicts (whether they are negative or positive) will arise in organizations whenever interests collide and when these differences affect the relationship between interdependent people, they must be constructively managed (Hellriegel, Slocum and Woodman, p. 365). According to Hellriegel, Slocum and Woodman, some ways to manage conflict include: the forcing style, the accommodating style, the compromising style, and the collaborating style. The forcing style refers to assertive and uncooperative behaviors and reflects a win-lose approach to interpersonal conflict (Hellriegel, Slocum and Woodman, p. 374). This forcing style relies on coercive power and dominance to resolve the conflict. In the forcing style, the person who is trying to resolve the conflict feels that one side must win and that one side must lose (Hellriegel, Slocum and Woodman, p. 374). The accommodating style, according to Hellriegel, Slocum and Woodman, refers to cooperative and unassertive behaviors (p. 376). The accommodation style manifests itself as a long-term strategy to encourage cooperation by others, or as a submission to the wishes of others. The accommodator tries to reduce tensions and stresses by reassurance and support (Hellriegel, Slocum and Woodman, p. 376). This style shows concern about the emotional aspects of conflict, but does not deal with substantive issues this style simply results in covering up or glossing over the issue (Hellriegel, Slocum and Woodman p. 376). According to Hellriegel, Slocum and Woodman, the compromising style refers to behaviors at an intermediate level of cooperation and assertiveness (p. 377). This style is based on give and take, which usually involves a series of concessions. This technique is commonly used and widely accepted as a means of resolving conflict. A collaborating style refers to strong cooperative and assertive behaviors. It is the win-win approach to interpersonal conflict handling (Hellriegel, Slocum and Woodman, p. 376). In this stylistic approach to workplace conflict management, it is sharing, examining and assessing the reasons for the conflict that leads to the development of an alternative that is fully acceptable to everyone involved. This effectively resolves the conflict (Hellriegel, Slocum and Woodman, p. 377). Studies on the use of these different interpersonal conflict handling styles indicate that collaboration is the best approach to managing workplace conflict (Hellriegel, Slocum and Woodman, p. 378). The collaboration style tends to be characteristic of (1) More successful individuals and (2) High-performing, rather than medium- and low-performing organizations (Hellriegel, Slocum and Woodman, p. 378). Furthermore, the use of the collaboration style of conflict management appears to result in positive feelings from employees (Hellriegel, Slocum and Woodman, p. 378). So, it appears that the best style to resolve conflict is the collaborative style. Another suggestion for workplace conflict management is to take a step-by-step approach no matter what style the manager is employing. Author Rudy M. Yandricks article, Integrating Behavioral Strategies: A Solution to Workplace Problems, suggests that a systemic approach to workplace issues by management is essential in todays workplace environment. For example, a step-by-step process can be taken to resolve any workplace conflict. This enables the leader to follow a systematic approach to resolving a conflict. A detailed example of a step-by-step systemic approach is the following: First, the employee reports an issue to his supervisor. Second, the supervisor gathers information in order to gain the best understanding possible of the potential hurdle. Third, the supervisor identifies possible causes of the conflict by collecting information from the team members and from anyone else impacted by it. Fourth, the supervisor meets with a Human Resources specialist who will build a list of potential solutions to the conflict. Fifth, the Human Resources specialist, in conjunction with the supervisor, decides on an appropriate solution to the problem. Sixth, the Human Resources specialist and the supervisor present the solution to the workers. And, finally, the solution must be administered. Additionally, there are exercises that can be done to resolve conflict and tensions in the workplace. For example, in the article by Boss and McConkie, the authors suggest an exercise for situations of conflict where there are contradictory personalities. They suggest a writing exercise where the people in conflict write answers to three questions: What does he or she do well? What do I think I do that bugs him or her? What does he or she do that bugs me? (p. 50) This exercise, according to the authors, gives those in conflict time to get used to an explicitly confrontational situation before either of them has a chance to pop off at the other. It forces some rationality into an emotionally charged situation. Also, those in conflict are forced to look at their own behavior before making any accusations against the other. Completing this exercise will create a non-contentious atmosphere for continuing the conflict resolution. Frequently, after doing an exercise such as the aforementioned, it will become clear that neither person involved in the conflict is intentionally causing problems for the other. Each of the foregoing systemic techniques and styles regarding workplace conflict management can be utilized either separately, or in conjunction with each other, in order to promote a more cohesive work environment. Conclusion Conflicts are part of individual relationships and organizational development, and noorganization can hope to mature to productivity and be successful without being able to resolve conflicts effectively (Cottringer, p. 6). Thus, conflict resolution is an integral part of maintaining a thriving workplace and the techniques and systemic approaches discussed in this paper should be utilized to resolve differences in the workplace. Bibliography Boss, Wayne R. and Mark L. McConkie. Conflict Management in Surgery: Third-Party Intervention. 5/1/2000. Public Administration Management: An Interactive Journal. Available at:https://www. pamij.com/5_1/v5n1_boss.pdf. Retrieved May 22, 2003. Cottringer, William. Conflict Management. Executive Excellence Magazine, 14.8 (1997):6. Hellriegel, Don, John W. Slocum, Jr. and Richard W. Woodman. Organizational Behavior, 8th Edition. Cincinnati, OH: South-Western College Publishing, 1998. Yandrick, Rudy M. Integrating Behavioral Strategies: A Solution to Workplace Problems. Competere Consulting Group. Available at: https://www.competere.com/rudyarticle.html. Retrieved May 22, 2003.

Lies Youve Been Told About Papers for College Students

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The Surveillance Of Airport Security - 1326 Words

Now it may seem frightening to hear that the NSA has the capability to access privacies such as emails and bank accounts which leads many to the question of how is searching these things going to protect their safety? This concern is genuine, but it helps to compare it to something more well known. Airport security is something we all have to endure, and we do not have the option to opt out of having our belongings and ourselves be checked by TSA agents. It may seem unnecessary to check every single passenger traveling through an airport, but when it comes to the safety of all of the passengers on a plane, it is widely agreed to be worth it. Although not always publicly known, the TSA stops many people with prohibited items. It is†¦show more content†¦According to Roberto Simanowski, he â€Å"remained inflexible in his thinking, although at a White House press conference on August 11, 2013, he conceded that the work of the NSA had to be more transparent. (Simanowski 4). Thr ough Obama, things such as â€Å"the establishment of a charter enforced by Congressional oversight, opening the NSA to the Freedom of Information Act, and the Senate confirmation of NSA Director† (Choi 28) were put into place. The Freedom of Information Act allows citizens of the United States to request certain information from a federal agency to a certain degree. Having the NSA fall under this act would ensure the agency is being thoughtful with their actions, knowing that at any point in time, a citizen can request information. A second concern that calls for question is how the NSA operates under the Fourth Amendment. In section 215 of the USA Patriot Act it clearly states that there is no reason for probable cause in order for the NSA to begin an investigation. This competes directly with the Fourth Amendment, which states that â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.† (Amendment IV). Although this seems concerning, the Supreme CourtShow MoreRelatedSurveillance During The United States1747 Words   |  7 PagesSurveillance after 9-11 in the United States Abstract In this article I will be talking about surveillance powers in response from terrorism. I will be talking about the 9-11 bombings which was a day that no one can forget and which shuck up the whole of America. I will examines the factors contributing to the escalation in surveillance and its effects after 9-11 and what is being done against security and stopping terrorism happening. Also I will be talking about the NSA and what they are doingRead MoreAirport Security1595 Words   |  7 Pagesthat TSA serves as a mechanism for the government to frame the nature of the debate on privacy, in a way that is beneficial to them. To do this I will first argue that airport security and the TSA are objectively ineffective and merely creates the illusion of privacy. Despite not actually protecting us, the system of airplane security, conditions individuals in the general public to be willing to make sacrifices in privacy for a perceived â€Å"greater good† in community safety. This view point of individualsRead MoreAviation Security And Airport Management1150 Words   |  5 Pages2701 Aviation Security Airport Management Individual Essay Name: FUNG, Ching Yan Zara Student Number: Z5054510 An efficient and secure aviation system is essential within Australia’s aviation industry since it connects cities and Australia to the rest of the world. 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Marketing Strategy and Plan of Alpha Property Development Group

Question: Discuss about the Marketing Strategy and Plan of Alpha Property Development Group. Answer: Introduction This report will focus on preparing a market report for the Alpha Property Development Group, which has decided to expand their business in the postal code area of 3062, which is the Somerton region of the Victoria State. The report will use different type of market theories that can be applied in the Somerton region and also analyze the needs and type of the people reside in that area. The overview of the area along with the mode of transportation and infrastructure is also provided in the given The company Alpha Property Development, which is one of the major construction companies of Australia, has decided to make further investment in the 3062 region. The company is known mainly for constructing residential and commercial building in the region all over Australia. Alpha Property Development is part of the Alpha Property Group, which is one of the largest internationally owned companies of the world of real estate properties. In the past year, the company has contributed in the construction of many food retails like the BILLA, Tesco, Hold and many other non-food retails like the Takko, and Kik and New Yorker. The post code of the region is 3062 and it is the duty Postcode Overview Somerton is a suburb within the Melbourne region that is located 21km from the Melbourne central district of business. The region is also one of the most industrially developed places of the country. There are lot of business and industrial park located in the region. The Austrak Business Park is one of the most important regions, where the business operations took place. There is also the Northgate Distribution centre, which helps in the overall process of the logistics service in the overall city. The main form of transportation in the city includes the bus route. There is also the smart bus route that travels from Frankstone to Melbourne Airport. There is also the bus route from the Craigieburn region that travels to the Broadmeadows. There is also the Roxburgh Park Station, which is best located in most of the places. The Upfiled station is the nearest location for the people of Somerton. The Upfiled line is the main connecting point of the city, which was initiated in the year 1881. Hence, the bus and train is the best mode of transportation for the people of Somerton. The post office of the region was opened in the year 1854. The railway line and the post office has been the main cause of rapid improvement of the business in the local area. The amusement park of the city is one of the main sources of entertainment for the people of the city. The Somerton Park is biggest sports campus of the town. The Somerton District School is the main education center of the area and most of the people are dependent on that school for getting all types of education from primary, intermediate and also higher level of education. The people of Somerton being food lovers and there are several number of restaurants and cafes that are located in the region. The people of the region are also dependent on these restaurants for all types of food. Roxburgh Village is the main shopping centre of the city where people can get all types of products. There is also Medical Centre located in the heart of the city which provides high quality health service to the citizen. Hence, the geographic location of city has created the demand for the high level of construction work in order to ensure that the roads of the cities are well-connected. Being one of the major business centers of Australia, there is high rate of demand of the industrial construction work in the city (Refer to Appendix). This will give opportunity to the Alpha Property Development to expand the business in Somerton region. The demography of the region along with the geographical location will also provide the construction company to expanded business in the region. The industrial demography also helps the region to develop the construction business. The people of Somerton also provide opportunity for the construction business. The lifestyle of the people of Somerton is also responsible for providing the opportunity of construction business. With high demand of office area and also of entertainment areas along with restaurants there is always new construction work for commercial purpose in the city of Somerton. It is essential for all business organization to developmarketing theory according to the situation of the external market and also the opportunity that exist. Most of the people living in the city of Somerton have a strong economic background and financial capability. Hence, there is strong financial opportunity for Alpha property development to use the external market condition in their favor in the process of business development. The target market for the Alpha Property development is to investigate the needs of the people and thereby ensure that they are able to make proper market plans according to the demand of the target group. All the business man and the industrialist of Somerton are the main target groups of the company and it is the duty of the management of the company to make attractivemarketing plans. People Living in the Postcode There are about 23,468 people residing in the Somerton region out of which, 11,720 are males and 11,748 are females. The median age of the population is estimated to be 28.9 years. Postcode 3062 Australia Average Age: 28.9 36.9 years Postcode 3062 (%) Australia (%) 30-34 7.8 5.8 35-39 6.9 7.7 60-64 6.2 5.6 65-69 4.4 4.3 70-74 4.0 2.3 75-79 3.7 1.5 The average age of the people of Somerton is 28.9 year, which is much lower compared to that of the overall population of Australia, which is calculated to be 36.9 years. Nearly 65% of the total population of Somerton is married. Out of the 35% on marriage individuals, 10% has been divorced from the partners. The education level of 80% of the people is off college level and rest 20% has much higher degrees of universities. The total number of business operation in the city estimated to be 1278 and there are 68 million dollar invested in all the business. The total sales of all the business are estimated to be $365,000. This is more than 50% of the share total business sales in Australian companies which is estimated to be $460,000. The average income of the population of Somerton is estimated to be 40018. Being one of the most Industrial and business centers of the nation Somerton has high rate of employment than any other place in Australia. Most of the people are employed in the manufacturing sector and they have an average working duration of 10 hours per day. Most of the population lives in joint families which constitutes around 60% of the population. The rest 40% is stays in nuclear family or stay outside the city. Average family size of inter population is estimated to be 5 persons. This number is quite large compared to the average family size of Australia which is 3 persons per family. The dwelling structure of housing is one of the main characteristics of the people of Somerton. This type of housing helps to change the characteristics and also monitor the level of maintenance required in each building. The dwelling structure building also consists of more spacious apartment along with large size bedrooms and drawing rooms. There are around 6000 building structure in the city of Somerton, which why meet after effective planning process. On average there are three bedrooms in each of the individual houses in Somerton . Most of the houses are also owned by private ownership. Almost 75% of the houses are resided by the owners themselves. While the rest 25% is rental housing. The total number of registered motor vehicles in Somerton is estimated to be 18,757, which is much less compared to the entire population of Australia. Hence it can be said that most of the people in Somerton are dependent on public mode of transportation rather than private vehicles ("Roxburgh Park - Somerton: Region Data Summary"). Recommendations It is recommended for the Alpha property development to focus on both residential and industrial type of buildings and thereby target the required customers according to their rules. As most of the people like to stay in their own house without rental it is important for the company to target the private owned properties. This type of property can be more profitable as the owners will spend more money to have a solid building structure of the house. It is also important for the company to have higher price for Industrial and commercial building which will help them to provide high-quality materials in the construction work. Conclusion Being one of the main Industrial and business centre of Australia the city of Somerton provides a good opportunity of business for Alpha property development. The company needs to analyze the statistical data of population size and demography in order to prepare an effective marketing plan for their business plan. Reference "Roxburgh Park - Somerton : Region Data Summary". Stat.abs.gov.au. N.p., 2017. Web. 12 May 2017.